To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues. This can take hundreds of hours over 10 weeks as part of a six-month program. With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency. Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area.

Login to Google Analytics and go to Traffic Acquisition under Acquisition. Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google.

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• Backlinko uses these tools for in-depth SEO audits every year.
• Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.
• So if you want to get higher Google rankings, you’ll love the actionable steps in this guide.
• An enterprise SEO audit must also consider the overall competitiveness of the industry.
• Plus, the Site Monitoring can help you identify patterns via a website change log.

You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries.

SEO vs SEM: Key Differences and Which One You Should Focus On

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.

Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. Do you notice a decline in content, such as a specific blog SEO Anomaly post or category page? Look at competitors who have overtaken your positions and analyze what improvements they have made. Google updates its algorithms all the time, and a sudden traffic drop happens for many reasons. Regularly analyzing your website’s traffic helps you spot sudden drops that indicate underlying issues.

Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix.

This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list.

Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users. The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO.